Who Venkateswara is
Venkateswara is the lord of the Venkata hill, the god of the temple at Tirumala above the town of Tirupati, which is visited by more pilgrims than almost any other place of worship in the world. North India calls him Balaji, and the south Srinivasa, Govinda, or the lord of the seven hills.
He is Vishnu, come down to earth in the present age. The temple's story says he came after Lakshmi, who had left him when the sage Bhrigu kicked his chest, and that he lived for a time in an anthill on the hill, fed by a cow, until he met and married the princess Padmavati. He borrowed the cost of the wedding from Kubera, the god of wealth, and has stayed on the hill ever since, paying the interest out of what his pilgrims give him.
That is why people give. They bring him money and gold and their own hair, and climb the hill on foot, some of them on their knees, and wait for hours in the queue for a glimpse that lasts a few seconds. His lower right hand points at his feet: come to these, it says, and the left, at his hip, says the ocean of the world is only this deep.
He wears a broad white mark across his eyes, because his gaze, the priests say, is too strong to meet.
Kausalya supraja Rama purva sandhya pravartate: the first line of the Suprabhatam, sung at his door before dawn every day to wake him.

